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AD SIZES AND SPECIFICATIONS

Ad Sizes

Ad Sizes and Specifications.

• Full page: 210mm x 297mm
• DPS: 420mm x 297mm
• Page 3: 210mm x 297mm
• Inside Back: 210mm x 297mm
• Inside Cover: 210mm x 297mm
• Front Cover: 210mm x 180mm
• Back Cover: 210mm x 297mm
• Half Page (Landsc.): 185mm x 132mm
• Half Page (Portr.): 88.5mm x 264mm
• Quarter Page: 88.5mm x 132mm
• Eighth Page: 88.5mm x 62mm

Resolution

Ensuring Perfect Resolution.

Important
For really good print reproduction we need files saved at 300ppi. This refers to the number of pixels per inch. Less that 300ppi and your artwork might print dotty or fuzzy.

Please always save your artwork at the size it is to be printed. If you supply us artwork that is saved at a small size and you want it printed big then things are going to go horribly wrong! We can scale artwork down but we can't scale it up without a loss of resolution (and good resolution is what makes the image lovely and crisp and sharp).

Colour

Achieving Perfect CMYK Colors.

Save your artwork in the colour format CMYK (cyan, magenta, yellow, and key (black) as these are the ink colours used to print your artwork. We can convert your artwork to CMYK but this will change the colour of your artwork and it might not print as you expect it to. If you work in CMYK when designing your artwork then this will give you a much better idea as to how the final printed piece will look.

Bleed & Crop Marks

Mastering Bleed and Crop Marks.

Bleed is the little bit of extra that goes on all the edges of your printed piece. We print it and then we chop it off. What this does is ensure that your printed product does not have an ugly white edge along the sides, but a nice clean and seamless break. As a rule of thumb, if you require the image to bleed off the edge of the paper we ask for a 3mm bleed on all the edges.

Example:
you will supply your A4 size ad with the dimensions 216mm x 303mm (3mm bleed all round), and after we have printed and trimmed it, it is printed at the standard A4 size of 210mm x 297mm.

Reverse type or 4/C Black text smaller than 10pt and any solid type smaller than 6pt cannot be guaranteed for perfect registration or readability.

White colour objects cannot be set to overprint.

Crop marks should be included if artwork does not fill a whole page area (i.e. no bleed). They should be 5mm long, 3mm outside of the page area and coloured in the colour 'registration' to ensure they appear on each colour separation. Please ensure that artwork is supplied at the correct finished size required. If this is not possible, please inform us to allow time for amending the artwork.

Fonts

Properly Supplying Fonts for Perfect Print Results.

Include all fonts you have used in the file in a zipped folder. Whilst we have an extensive font collection, there is no guarantee that the version you have used matches ours. This can create problems with line lengths and spacing of the type.

We assume that all the fonts supplied are licensed and take no responsibility for embedded fonts.

Logos

Provide High-Quality Logos for Flawless Print.

When supplying logos for print artwork, it’s essential to ensure that they are provided in high resolution to maintain clarity and sharpness in the final output. High-resolution logos, typically in vector formats like AI, EPS, or PDF, allow for scalability without loss of quality, ensuring that your brand’s identity is represented with precision and professionalism. Whether the logo is being used for business cards, brochures, or large-scale banners, a high-resolution file guarantees that every detail is crisp and clear, reinforcing your brand’s image and making a lasting impression on your audience.

We cannot use web resolution logos.  

Digital Ad Specs

Digital Ad Sizes and Specifications.

All supplied files should be either JPG or GIF. Files should be no larger than 0.5mb (512kb).

•  Leaderboard: 728x90px
•  Leaderboard Mobile: 320x50px
•  Skyscraper: 120x600px
•  Wide Skyscraper: 160x600px
•  MPU: 300x250px (or aspect ratio 600×500)
•  Footer: 970x90px

Custom Advert Design
It is possible for our design department to create your web advert if required.
A fee of £135.00 will be charged/file created.

Other Digital Specifications.

Custom Content
•  500/1,000 words
•  Selection of links
•  Selection of up to five images
•  Images no larger than 1,500px

We can help with content ideas, plans and creation for an additional fee.

Newsletter
250 words maximum
• Selection of up to five images
• URL of where you want to link to
• Company logo

Directory Link
400 words
One image
Facebook page name
Keyword or phrase
Website link
Address and telephone number
Company name and description

Amendments

Efficient Artwork Revisions and Resubmissions

Our prices include 'pre-flight checking' your artwork and submitting a PDF proof for your approval. We will correct any easy to rectify issues that we spot as part of this process - free of charge. If we need to amend your artwork. or you need to re-submit corrected files to us, there may be an additional charge which includes the cost of an additional PDF proof. More extensive amending or correcting is charged dependent upon the amount of time required to rectify.

Delivery

Delivering Artwork Efficiently

Sending Artwork by Email
Please address it to design@virtriomedia.com making sure to include the order reference number and Ad ID#, with any relevant information regarding the job. Maximum file size preferred by email is 30mb. Files larger than this should be sent on disk or by upload to https://virtrio.portal.massive.io
Sending Artwork on Disk
CD Rom, DVD, and USB memory sticks can be sent to:

Production Dept., Virtrio Media Ltd, Office 6717, 321-323 High Road, Chadwell Heath, London, RM6 6AX.

Remember to include a hard copy of your artwork for reference with any useful instructions. Please quote the order reference number and Ad ID#, and include a contact name, email address and telephone number in case of a query. Don't forget to keep a copy of your file, in case we need you to undertake changes or corrections.

High Resolution Digital Proofs
Our prices include a PDF proof. If you require a high resolution digital proof these can be supplied for an extra charge. Our Epson proofs are calibrated to our printing presses.

Accepted file formats:

.pdf

.eps

.ai

.ps

Further Assistance

If you need any help with creating or sending your artwork please contact us at: support@virtriomedia.com or call us on 0203 916 6239